The minute you learn something, turn around and teach it to others.

Austin Kleon

Here’s what I’ve learned so far. Have fun.

Latest posts

How to Write about Yourself with Confidence

How to Write about Yourself with Confidence

Your brand story is not about you; it’s about your Dream Client. But does it mean you don’t have to talk about yourself? Should you remove yourself from your online presence and speak only in the second and...

read more
How to Use Storytelling on Your Website

How to Use Storytelling on Your Website

An about page without a story arc is just a resume. A sales page without storytelling elements is just a sales pitch. A brand without a story is not a brand. You can shrug storytelling off as redundant. But...

read more
A Geeky Guide to Brand Storytelling

A Geeky Guide to Brand Storytelling

Your Dream Client has just sat down to enjoy a moment for herself. She takes a sip of tea from her favorite mug and opens the laptop. In the dark room, the light from the monitor illuminates her face. She loves this small island of freedom at the end of the day when...

read more
An Overthinker’s Guide to Writing for Business

An Overthinker’s Guide to Writing for Business

I know the struggle. You have a cute tiny seed of an idea. But before you can do anything about it, it grows into a baobab. It’s just too big and scary to deal with. No thought that’s born in your head is a single child. It always comes with tens of Or-I-Can siblings...

read more
Sick of Selling? Try This Instead

Sick of Selling? Try This Instead

When you think about it, there’s nothing amoral about selling. And yet, the word makes many of us feel icky. As if selling didn’t have any place in our passion-driven, human-centered businesses. Selling: a necessary evil we don’t want to talk about. A Voldemort of our...

read more
How to Overcome the Fear of Reaching out to People Online

How to Overcome the Fear of Reaching out to People Online

My favorite scene from We Bought a Zoo: A man (played by Matt Damon) is walking down the street, minding his own business. Suddenly, he catches a glimpse of something - someone - amazing. He stops. The most beautiful woman he has ever seen is sitting a few steps away...

read more
How to Build Relationships to Grow Your Brand

How to Build Relationships to Grow Your Brand

What fun would it be to do a series on online collaboration on my own? The third part of the Summer Online Collab Series is brought to you by Elena Mutonono, my "3D connection" - which will make sense after you read the post and learn about Lena's fascinating "three...

read more

Get started today:

Woohoo, you're almost in! Please check your inbox and confirm your humanity. Lol.